Making Great Content Isn't Enough

Published: Tue 17th Dec

Your weekly guide to a successful creative career: https://davejeltema.com/newsletter

Your editing and presentation can be on point, but none of it matters if your ideas fall flat. In this video, I'm diving into content idea generation, YouTube ideas, content ideation, and content strategy to help you craft concepts people actually want to watch.

I'll share my own mistakes, show you how to spot weak ideas, and give you the tools you need to make sure your ideas are not just good but great.

️ MENTIONED IN THIS VIDEO:
Here's a free Idea Validation Checklist to make sure each of your ideas is a banger: https://docs.google.com/document/d/1d0bIHJC_ymkaLqVp_3Xoek143jdIBnIro4kYty6bpLQ/copy

️ CHAPTERS:
00:00 Great Content vs. Great Ideas
00:45 Why is This so Important?
01:51 My Personal Example of a Weak Idea
03:40 What Works For Others, Won't Work For You.
04:35 Why it Won't Work For You
05:17 Why Social Proof is so Important
06:54 Let's Run an Experiment
09:12 Crapping on Other Small Creators (Don't Hate Me)
13:32 I'm Lazy, Show me the Trick to Better Ideas
̶1̶4̶:̶5̶3̶ ̶I̶ ̶C̶a̶n̶'̶t̶ ̶F̶i̶g̶u̶r̶e̶ ̶O̶u̶t̶ ̶m̶y̶ ̶N̶i̶c̶h̶e̶,̶ ̶W̶h̶a̶t̶ ̶d̶o̶ ̶I̶ ̶d̶o̶?̶!̶ (Check back in a week)

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